Tuff can help you with every step of the process, from performing a keyword gap analysis and determining the best course of action to creating content that outranks the competition. Conducting a content gap analysis is key to finding holes in your existing content strategy so you can be sure to create new content assets that generate traffic and funnel users to the point of purchase. When consulting with businesses, we have found that many have a poor target keyword list which is either not detailed enough or poorly structured. This spreadsheet will show you how to create a comprehensive target keyword report and review your performance to help you identify new SEO and content marketing strategies. At Smart Insights, we use this spreadsheet as part of our SEO strategy and it helps us deliver over 80% of the half a million unique visits we get per month to our website, generated through organic search. To do MEDIUM SEO TELEGRAM COMMUNITY advanced content gap analysis using these free methods you can use excel or google sheets and input relevant data you’ve gathered.
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Either of the cases above may surface opportunities for new or updated content that also improves your overall SEO performance. However, they just don’t start with competitive SEO gains in mind — it becomes an additional but very welcome side benefit. A similar or related gap analysis would look at content needs vs your typical marketing/sales funnel to see where gaps may exist and need to be filled with new or updated content. This process is often used in SEO to determine what content needs to be developed in order to compete with the top-ranked competitors in the same industry or topic niche. Evaluating your website content against top competitors in organic search should be an ongoing aspect of your website or blog development.
With this information, we prioritize each content gap opportunity based on its keyword score (calculated through the keyword analysis tool). The score is based on monthly search volume and competition for the query. Look at individual keyword rankings and the securing of rich snippet space, such as Quick Answers. The clearer the picture you can obtain, the better your understanding of your progress will be. As you develop content and optimize it for particular keywords, you will want to look at the pages that already rank highly on the SERPs.
Marketers will go all out developing customer psychology profiles and getting a crisp understanding of the entire purchase process. Knowing those, they could then deconstruct their landing pages and figure out what questions are left unanswered. Take a look at the numbers and identify the areas where you are below average or average compared to your competitors. Ideally, you would work on the weakest pillar, but this decision can get a little bit more complex. Look at your competitors robots.txt file, the sitemap, and how canonicalization is managed to identify any issues that need to be addressed.
One of the best ways to come up with content ideas that align with what your audience wants is to simply ask them what they want. Finally, Success content serves to reassure customers that they will achieve their desired outcome. Once you have your set of competitors ready, you’re going to proceed to benchmark yourself against them, and we’re going to be doing this across the three pillars of SEO. But first of all, you need to know who your competitors are, who they are really. We’re going to be speaking about competitor identification in a different Whiteboard Friday, so be sure to check it out.
It also helps you rank for keywords that you might have missed in your initial content plan. To maintain a holistic strategy for content marketing, you should be performing a content gap analysis regularly. Use your content gap analysis template to track your progress and see how your website’s rankings improve over time. This will allow you to see the impact of your efforts and make any necessary adjustments. You can also track your progress using analytics tools like Google Analytics and SEMrush. This will allow you to see which keywords have improved in rankings, what kind of traffic is being generated, and other essential metrics such as average page views and time on page.
He is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our premium members in more than 80 countries to Map, Plan and Manage their digital marketing. Sometimes, all a page needs to improve performance is simple tailoring of what you already have, content-wise. None will be as efficient and easy to use as paid software, however, they’re a great start if you’re not sure if investing in these SEO tools will be worth it. Just because you have content on a subject, doesn’t mean it’s optimal.
Take advantage of any SEO software tools that fit your needs and budget, and maximize the competitive gap analyses and insights they can provide. Of these extra Frase tools, the GSC Content Analytics feature is most directly applicable to finding content/topic gaps. Frase works with early-stage content (pre-published drafts) and also existing content that you can bring into the platform (via live URL import) for further analysis and optimization. For competitive SEO gap analysis, Semrush provides a Keyword Gap Tool.
Once you start seeing this initial uplift, the compound effect of SEO comes into play. Startups typically don’t benefit from having a huge brand presence in the first six to 12 months, depending on your industry. Which means top-of-funnel traffic will be how you absorb non-brand market share, or keywords and searches that don’t contain the name of your company, and build brand awareness. Perform large-scale competitive analysis against some of your known competitors. Through the BrightEdge platform, you can obtain this information in the Data Cube score. Both types of competitor intelligence are important in the creation of a successful online strategy.
